Captain Morgan's: Ride Home by Anomaly New York for Captain Morgan

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Industry Rum
Media Film
Market United States
Agency Anomaly New York
Executive Creative Director Mike Byrne
Creative Director Jon Zast
Art Director Jon Zast, Category
Copywriter Andy Carrigan
Production Smuggler
Director Tom Hooper
Released July 2011

Awards

One Show 2012
One Show Consumer Television / Commercials of Var. Length - Campaign Merit

Credits & Description

Category: Art Direction
Advertiser: DIAGEO
Product/Service: CAPTAIN MORGAN RUM
Agency: ANOMALY
Production Company: SMUGGLER, Hollywood, USA
Executive Creative Director: Mike Byrne
Creative Director: Jon Zast
Copywriter: Andy Carrigan/
Art Director: Jon Zast
Agency Producer: Andrew Loevenguth
Producer: J M De La Fontaine
Director: Tom Hooper
Editor: Adam Pertofsky
Sound Studio: Framestore
Sound Design/Arrangement: Noises Digital
Post Production: Framestore
Production Designer: Eve Stewart
Special Effects Computer Graphics: Framestore
Cinematographer: Ben Smithard
Director Of Photography: Ben Smithard
EditingCompany: Rock Paper Scissors
Production Designer: Eve Stewart
Special Effects/Computer Graphics: Framestore
Cinematographer: Ben Smithard
Director Of Photography: Ben Smithard
Editing Company: Rock Paper Scissors
Other Credits: Executive Producer: Patrick Milling Smith/Brian Carmody

English Description
'Captain Morgan' is portrayed as a charismatic party animal, carrying the strapline 'To Life, Love and Loot'. In one, he's performing a spectacular dive off a grim pirate ship when confronted by naval officers, while another shows him livening up a stuffy dinner with a touch of glass and plate smashing. A third spot shows the captain and his crew partying, but being rowed home by a sober-looking shipmate, in a spot that reminds you to designate a driver when you're out partying.

The Film titled Captain Morgan's: Ride Home was done by Anomaly New York advertising agency for product: Captain Morgan Rum (brand: Captain Morgan) in United States. It was released in Jul 2011.