Car One Film Damn License Plates by Leo Burnett Buenos Aires

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Damn License Plates

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Industry Car Dealers
Media Film
Market Argentina
Agency Leo Burnett Buenos Aires
Production Gloria Films
Creative Director Alexis Alvarez, Daniel Fierro
Art Director Fernando Torres - Jonathan Betancur
Copywriter Maximiliano Preciado
Account Supervisor Agustín Remaggi
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Other Vehicles, Auto Products & Services Bronze

Credits & Description

Media: TV
Category: Automotive
Agency: Leo Burnett
Brand: Car One
Geo: Americas, Argentina
Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Chief Creative Directors: Luis Sanchez Zinny, Carmelo Maselli
Creative Director: Daniel Fierro
Art Director: Fernando Torres
Copywriter: Maximiliano Preciado
Account Director: Hernán Cuñado
Account Supervisor: Agustín Remaggi
Account Executive: Rafaela Neves
Agency Producer: Federico Puricelli, Sebastián Tarruela
Production House: Gloria Films
Directors: Alejo Rosemberg, Julian Castro / Nah!
Post Production: Postmedia
Music: Supercharango
Account Manager: Agustín Remaggi/Rafaela Neves
Director Of Photography: Federico Cantini
Brief Explanation
SOME PEOPLE DON'T HAVE A LICENSE PLATE THEY HAVE A CURSE.

This spot reveals a number of embarrassments that the unfortunate combination of letters on licence plates can cause, needless embarrassments that Car One can now solve.