Car One: LOVE STORY by Leo Burnett Buenos Aires for Car One

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Car One: LOVE STORY

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Industry Cars, Automotive products, services and accessories
Media Film
Market Argentina
Agency Leo Burnett Buenos Aires
Creative Director Dauquen Chabeldin
Account Supervisor Hernan Cuñado
Production Cinecolor
Production URSULA
Director Green Lemon
Producer Ariel Epstein, Adrián D'amario
Editor Gustavo Macri
Released June 2011

Awards

Cannes Lions 2011
Film Lions Other Vehicles, Auto Products & Services Silver

Credits & Description

Type of Entry: Product & Service
Category: Other Vehicles, Auto Products & Services
Title: LOVE STORY
Advertiser/Client: CAR ONE
Product/Service: USED CARS
Entrant Company: LEO BURNETT ARGENTINA Buenos Aires, ARGENTINA
Advertising Agency: LEO BURNETT ARGENTINA Buenos Aires, ARGENTINA
Chief Creative Officer: Seto Olivieri
Creative Director: Dauquen Chabeldin
Agency Producer: Federico Puricelli/Francisco Tanto
Advertiser's Supervisor: Daniel Ferro
Account Supervisor: Hernan Cuñado
Production Company: URSULA Buenos Aires, ARGENTINA
Director: Lemon
Producer: Adrian D'amario/Ariel Epstein
Editor: Gustavo Macri
Post Production: Cinecolor

Brief Explanation:
Car One deals used cars in excellent shape. All the vehicles undergo a thorough technical check up to transform them into Guaranteed Used Cars, the axis of the campaign. It’s the evolution of the former campaign which worked around the axis: Cars for any moment of your life.
Today, when you purchase a vehicle in Car One, what you’re taking is a car with a good history, both a good technical history together with a good life history. The campaign is composed by two spots: Party and Love Story. Party is a fun story that uses the resource of humor. Love Story is a passionate and thrilling love story. They are only two of the hundreds of stories experienced by the vehicles available at Car One.