Car One Film PARTY by Leo Burnett Buenos Aires

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Industry Car & Utility Rentals
Media Film
Market Argentina
Agency Leo Burnett Buenos Aires
Creative Director Dauquen Chabeldin
Account Supervisor Hernan Cuñado
Production URSULA
Director Green Lemon
Producer Ariel Epstein, Adrián D'amario
Editor Gustavo Macri
Released April 2011

Credits & Description

Category: Other Vehicles, Auto Products & Services
Advertiser: CAR ONE
Product/Service: USED CARS
Production Company: URSULA, Buenos Aires, ARGENTINA
Date of First Appearance: Apr 1 2011
Chief Creative Officer: Seto Olivieri
Creative Director: Dauquen Chabeldin
Agency Producer: Federico Puricelli/Francisco Tanto
Account Supervisor: Hernan Cuñado
Advertiser's Supervisor: Daniel Ferro
Producer: Adrian D'amario/Ariel Epstein
Director: Lemon
Editor: Gustavo Macri
Post Production: Cinecolor/Postmedia
Director Of Photography: Charly Ritter

English Description
Car One deals used cars in excellent shape. All the vehicles undergo a thorough technical check up to transform them into Guaranteed Used Cars, the axis of the campaign. It’s the evolution of the former campaign which worked around the axis: Cars for any moment of your life.
Today, when you purchase a vehicle in Car One, what you’re taking is a car with a good history, both a good technical history together with a good life history. The campaign is composed by two spots: Party and Love Story. Party is a fun story that uses the resource of humor. Love Story is a passionate and thrilling love story. They are only two of the hundreds of stories experienced by the vehicles available at Car One.