CARABAO Film BEAT YOUR POUNDS by TBWA\ Dusseldorf

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BEAT YOUR POUNDS

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Industry Sports and Health Clubs, Gyms
Media Film
Market Germany
Agency TBWA\ Dusseldorf
Director Michael Chidsey
Executive Creative Director Tim Jacobs, Joerg Herzog
Art Director Sandra Birkemeyer
Copywriter Sigrun Abel
Editor Gina Quigley, Krisi Church Summers
Production Pirates´n Paradise
Released May 2013

Awards

Cannes Lions 2013
Film Craft Lions Best Use of Music Silver

Credits & Description

Category: Best Use of Music
Advertiser: DINGER & PLOGHOEFT GBR
Product/Service: CARABAO FITNESS CENTER
Agency: TBWA\GERMANY Düsseldorf, GERMANY
Executive Creative Director: Tim Jacobs/Joerg Herzog
Copywriter: Sigrun Abel
Art Director: Sandra Birkemeyer
Agency Producer: Thilo Strecker/Alexandra Gallien/Kerstin Ihlo-Fenrich
Producer: Michael Chidsey
Director: Michael Chidsey
Editor: Gina Quigley/Krisi Church Summers
Post Production: Pirates'n Paradise
Cameraman: Gina Quigley
Music: Matt Nickle/Matt Nickle/Tummy Talk
Special Effects/Computer Graphics: Jochen Becker
Brief Explanation
Carabao Fitness Center has a special offer for people to lose weight. The message: 'no matter how high or low your motivation is: at Carabao we will challenge your body
- and that will be fun.' In this commercial the main subject is the body itself. It becomes an instrument that is fun to play and fun to challenge.
Creative Execution
We were looking for a music that transports the idea of effective workout with fun perfectly. The solution: we use the body of our actor as an instrument and demonstrate "beat your pounds". That's it. The music track is an original score written specifically for this video.