Careem Film The Maze [film] by J. Walter Thompson Cairo

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The Maze [film]

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Industry Postal, Courier, Shipping & Freight services, Mobile applications
Media Film
Market Egypt
Agency J. Walter Thompson Cairo
Creative Director Karim Ayesh, Mostafa Sherif, Amr Hadad
Senior Art Director Youssef Hammad
Senior Copywriter Ahmed Waheed Hamdy
Released September 2017


Dubai Lynx 2018
Film Craft Script Silver
Film Craft Cinematography Bronze

Credits & Description

Product: Careem
Agency: J. Walter Thompson Cairo, Egypt
Entrant: J. Walter Thompson Cairo, Egypt
Product/Service: Careem
Idea Creation: J. Walter Thompson Cairo, Egypt
Media Placement: Mindshare Cairo, Egypt
Production: Magic Beans Productions Cairo, Egypt
Head Of Creatives: Ibrahim Islam (J. Walter Thompson Cairo)
Creative Director: Amr Hadad (J. Walter Thompson Cairo)
Creative Director: Karim Ayesh (J. Walter Thompson Cairo)
Creative Director: Mostafa Sherif (J. Walter Thompson Cairo)
Senior Art Director: Youssef Hammad (J. Walter Thompson Cairo)
Senior Copywriter: Ahmed Waheed (J. Walter Thompson Cairo)
Director: Maged Nassar (Freelancer)
Business Operations Director: Ahmed Abdel Kader (J. Walter Thompson Cairo)
Business Director: Sally Ezzat (J. Walter Thompson Cairo)
Account Manager: Menna Hagrass (J. Walter Thompson Cairo)
Senior Planner: Diana George (J. Walter Thompson Cairo)
Senior Av Producer: Shady Abdel Aziz (J. Walter Thompson Cairo)
Producer: Mayar Makhlouf (J. Walter Thompson Cairo)
Brief Explanation:
The streets of our capital are notorious for their chaos, it's a concrete jungle. Try to describe it to anyone and you will feel how challenging that is, seldom does it make sense. Streets with no names, streets with changing names and streets that are streets in name only. Berlin street, Beirut street, all in Egypt. To manifest the brand point of view, a verbal navigation took the viewer on a street-focused visual journey film. Traveling through the streets of urban Egypt from a perspective never seen before in Egypt, from up high – aerial to down low in tight alleyways, showing the magnitude of the concrete jungle, we navigate through – everyday but from a brand-new perspective. A film that needs to be viewed more than once to grasp the details that is Egypt’s streets