Carling Black Label Film #NoExcuse by Ogilvy Cape Town

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Industry Beers and Ciders, Against violence
Media Film
Market South Africa
Agency Ogilvy Cape Town
Creative Group Head Jenna Smith
Chief Creative Officer Pete Case
Associate Creative Director Justin Enderstein
Executive Creative Director Tseliso Rangaka, Nicholas Wittenberg
Art Director Justin Enderstein
Copywriter Jenna Smith
Production 0307 Films
Director Kim Geldenhuys
Released December 2017


Loeries Africa Middle East 2018
Integrated Campaign Integrated Campaign - Integrated Multimedia Type B Campaign Silver
Film TV & Cinema Commercials – above 90s - Type A Bronze
Shared Value Shared Value - Type A Campaign Bronze

Credits & Description

Media: Web Film
Category: Drinks, alcoholic
Client: AB InBev SAB - Carling Black Label
Agency: Ogilvy & Mather Cape Town
Production: 0307 Films
Country: South Africa
Director: Kim Geldenhuys
Sound Engineer: Stephen Webster
Chief Creative Officer: Pete Case
Executive Creative Director: tseliso rangaka
Executive Creative Director: Nicholas Wittenberg
Associate CD / Art Director: Justin Enderstein
Creative Group Head/ Copywriter: Jenna Smith
Production company: 0307 Films
Production Company Producer: Jo Barber
DoP: Rory O'Grady
Head of Broadcast: Cathy Day
Sound Studio: The WorkRoom
Post production: Deliverance
Editor: Gordon Midgley
Music Supervisor: marc algranti
Music: Bongeziwe Mabandla
Account team: Katie James
Account team: Matthew Richardson
Account team: Alexis Leih
Published: December 2017
In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour.Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilise our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse.