Carlton: SLO MO by Clemenger BBDO Melbourne for Carlton

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Industry Beers and Ciders
Media Film
Market Australia
Agency Clemenger BBDO Melbourne
Director Paul Middleditch
Creative Director Matt Williams - Creative Team
Art Director Annie Beauchamp
Producer Executive Producer Of Media Arts
Account Supervisor Michelle Williamson
Editor Peter Whitmore - Winning Post, Jo Mckenzie
Production Plaza Films
Released June 2011


London International Awards 2011
TV/Cinema/Online Film - Technique Direction Bronze

Credits & Description

Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: SLO MO
Advertiser/Client: FOSTERS GROUP
Product/Service: CARLTON DRAUGHT
Chief Creative Officer: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Creative Team: Richard Williams/Anthony Phillips
Art Director: Annie Beauchamp
Agency Producer: Senior TV Producers: Sonia Von Bibra/Pip Heming
Advertiser's Supervisor: Account Director: Mick McKeown
Account Manager: Phoebe Farquharson
Account Supervisor: Group Account Director: paul Mcmillan
Production Company: PLAZA FILMS Sydney, AUSTRALIA
Director: Paul Middleditch
Producer: Executive Producer: Peter Masterton
Editor: Peter Whitmore / Jo McKenzie
Sound Design/Arrangement: Level Two Music And Electric Dreams
Music: Artist/Title: Sound Designer/Engineer: Cornel Wilczek
Brief Explanation:
Super slow motion vision accompanied by really important music has permeated every facet of television, thanks to sport, wildlife documentaries and high-brow advertisements. Which is why Carlton Draught decided it was the perfect time to turn this high precision camera on something a little less spectacular: Men in pubs

The Film titled Carlton: SLO MO was done by Clemenger BBDO Melbourne advertising agency for product: Carlton Draught (brand: Carlton) in Australia. It was released in Jun 2011.