Carlton: SLO MO by Clemenger BBDO Melbourne for Carlton

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Carlton: SLO MO

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Industry Beers and Ciders
Media Film
Market Australia
Agency Clemenger BBDO Melbourne
Director Paul Middleditch
Creative Director Matt Williams
Art Director Annie Beauchamp
Producer Executive Producer Of Media Arts
Account Supervisor Michelle Williamson
Editor Peter Whitmore - Winning Post, Jo Mckenzie
Production Plaza Films
Released June 2011

Awards

London International Awards 2011
TV/Cinema/Online Film - Technique Direction Bronze

Credits & Description

Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: SLO MO
Advertiser/Client: FOSTERS GROUP
Product/Service: CARLTON DRAUGHT
Entrant Company: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Chief Creative Officer: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Creative Team: Richard Williams/Anthony Phillips
Art Director: Annie Beauchamp
Agency Producer: Senior TV Producers: Sonia Von Bibra/Pip Heming
Advertiser's Supervisor: Account Director: Mick McKeown
Account Manager: Phoebe Farquharson
Account Supervisor: Group Account Director: paul Mcmillan
Production Company: PLAZA FILMS Sydney, AUSTRALIA
Director: Paul Middleditch
Producer: Executive Producer: Peter Masterton
Editor: Peter Whitmore / Jo McKenzie
Sound Design/Arrangement: Level Two Music And Electric Dreams
Music: Artist/Title: Sound Designer/Engineer: Cornel Wilczek
Brief Explanation:
Super slow motion vision accompanied by really important music has permeated every facet of television, thanks to sport, wildlife documentaries and high-brow advertisements. Which is why Carlton Draught decided it was the perfect time to turn this high precision camera on something a little less spectacular: Men in pubs