|Industry||Transport, travel & tourism, Ferries & Cruises|
|Creative Director||Sam Walker, Joe De Souza|
Credits & Description
Carnival Cruise Lines is switching on fun for Brits with the launch of its new multi-million pound TV advertising campaign in the UK. It's the first ever UK TV campaign from Carnival, and the whole series of spots are based on the company's ethos of having fun. The ads, created by Karmarama, show British families and couples flicking a switch to be transported from mundane, everyday activities to the decks, bars and swimming pools of a Carnival cruise ship.