Carnival Film Roller Coaster by Arnold Worldwide New York

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Roller Coaster

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Industry Ferries & Cruises
Media Film
Market United States
Agency Arnold Worldwide New York
Executive Creative Director Roger Baldacci
Creative Director Tom Morhous, Rob Kottkamp
Art Director Allison Hayes
Copywriter Bryan Karr
Producer Steve Orent
Editor Merritt Duff @ The Cutting Room
Production Station Film
Director Harold Einstein
Producer Eric Liney
Released December 2011

Awards

One Show 2012
One Show Consumer Television / :30/:25 - Campaign Merit

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: CARNIVAL
Product/Service: CARNIVAL CRUISE
Agency: ARNOLD WORLDWIDE
Production Company: STATION FILM, New York, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Roger Baldacci
Creative Director: Rob Kottkamp And Tom Morhous
Copywriter: Bryan Karr
Art Director: Allison Hayes
Agency Producer: Paul Shannon
Producer: Steve Orent And Eric Liney
Director: Harold Einstein
Editor: Merritt Duff
Sound Design/Arrangement: Soundtrack Studios
Animation: Brickyard Visual Effects
Music: Todd Rundgren/“bang On The Drum”
Account Manager: Stephanie Evans-Greene/Doris Salukas/Merek Lee/Laura Mcwhorter/Kelly Cheung/Katharine Barrnett/
Planner: Lisa Borden
Cinematographer: Barry Markowitz
EditingCompany: The Cutting Room
Account Manager: Stephanie Evans-Greene/Doris Salukas/Merek Lee/Laura Mcwhorter/Kelly Cheung/Katharine Barrnett/
Planner: Lisa Borden
Cinematographer: Barry Markowitz
Editing Company: The Cutting Room
Other Credits: Director Of Creative Integration: Frank Sanni

English Description
A Carnival cruise is better value than most land-based vacations. Yet 80% of Americans still haven’t taken a cruise. So to get our value message across, we pitted the care-free fun of Carnival directly against common land-based vacations, not our competitors. To make them DVR-proof, we used provocative humor.