Carrefour Film WITH OR WITHOUT LEONARDO by Shackleton Spain

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WITH OR WITHOUT LEONARDO

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Industry Online Retail & E-stores
Media Film
Market Spain
Agency Shackleton Spain
Director Juan Taratuto
Art Director Tania Riera
Copywriter Juan Nonzioli, Natalia Rodriguez
Producer Pato Castellanos
Account Supervisor Paula Hijosa, Paola González
Editor Paula Cuadrado, Jordi Canela, Palma Martin
Production Propaganda Producciones
Released September 2010

Credits & Description

Category: Internet Film
Advertiser: CARREFOUR
Product/Service: ONLINE SHOPPING
Agency: SHACKLETON
Production Company: PROPAGANDA PRODUCCIONES, Madrid, SPAIN
Date of First Appearance: Sep 30 2010
Chief Creative Officer: Juan Nonzioli
Copywriter: Juan Nonzioli/Natalia Rodriguez
Art Director: Tania Riera
Agency Producer: Manuela Zamora/Cristina Cortizas
Account Supervisor: Paola González/Paula Hijosa
Producer: Pato Castellanos
Director: Juan Taratuto
Editor: Jordi Canela/Palma Martin/Paula Cuadrado
Sound Design/Arrangement: Sonomedia
Post Production: Dalton's Digital Brothers
Music: Beat Music
Account Manager: Lucia Angulo/Carlos Ranedo
Editing Company: Shackleton

English Description
To promote its online shopping service Carrefour decided to launch an advertising campaign broadcast primarily online whose outcome would be decided by the general public. “With or Without Leonardo” invited users to decide whether the famous Argentinean actor Leonardo Sbaraglia should become the image spokesperson for Carrefour.es. 90% of users voted on a website stating their desire for the actor to deliver their shopping personally to their homes, transforming him for several days into an actor who delivered more than just his lines.