Cars.com: Lifetime of Confidence for Cars.com

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Cars.com: Lifetime of Confidence

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Industry Cars, Website
Media Film
Market United States
Released February 2009

Awards

Super Bowl 2009
Television - Entry

Credits & Description

It's the curious case of David Abernathy. Cars.com's fictional protagonist is so confident, he shook his doctor's hand at birth and performed open-heart surgery with a ballpoint pen. But only Cars.com could give him the confidence to buy a car! The ad neatly uses the fact that while Americans love cars, they hate buying them.