Cars.com Film Cars.com: Wolf by The Mill, mcgarrybowen Chicago

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Cars.com: Wolf

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Industry Car & Utility Rentals
Media Film
Market United States
Agency The Mill
Director Steve Miller
Executive Creative Director Paul Janas
Creative Director Todd Brusnighan, Peter Noback
Producer Gregg Carlesimo
Account Supervisor John Fraser
Editor Matthew Wood
Agency mcgarrybowen Chicago
Released February 2013

Credits & Description

Advertiser: CARS.COM
Agency: mcgarrybowen
Category: Other Vehicles, Auto Products & Services
Account Manager: Dani Wachter
Planner: Diego Figueroa
Producer: Gregg Carlesimo
Planner: Katie Lowman
Account Supervisor: John Fraser
Agency Producer: Mark Olson
Editor: Matthew Wood
Chief Creative Officer: Ned Crowley
Creative Director: Peter Noback
Account Manager: Rachel Martin
Director: Steve Miller
Editing Company: White House Chicago
Executive Creative Director: Paul Janas
Advertiser's Supervisor: Robin Osborne
Creative Director: Todd Brusnighan
Planner: Shawna Ross

Brief Explanation
By giving consumers the research and reviews they need, Cars.com took the drama out of car shopping. So in order to make up for the lack of drama, a car dealer introduces a couple to a baby wolf. And its overly protective mother.From now on, Cars.com will be “ALL DRIVE. No drama.”