Cartoon Network Studios Film OK K.O.! Let's Be Heroes by Cartoon Network Latin America

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OK K.O.! Let's Be Heroes

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Industry Publishing, streaming & media
Media Film
Market United States
Agency Cartoon Network Latin America
Creative Director Hernan La Greca
Copywriter Maria Layus
Production Le Cube
Director Ralph Karam
Released August 2018

Credits & Description

Media: TV
Category: Entertainment & leisure
Client: Cartoon Network
Agency: Cartoon Network/The Creative Group
Country: United States of America
Director: Ralph Karam
Creative Director: Hernán La Greca
Copywriter: María Layus
Producer: Andrés Reid
Production company: Le Cube
Executive Producer: Juan Manuel Freire
Executive Producer: Gustavo Karam
Sr Creative Manager: Brendan Rogan
Published: July 2018
Cartoon Network is again pairing up with Le Cube studio to create an explosive and action-packed animation for their cartoon OK KO. The universe of CN’s creation is filled with all that nerd and pop culture so dear to us, especially those who were born in the late 80's and 90's.Ralph Karam, Le Cube's Creative Director, explains that “using the the studio’s trademark mix of different art and animation styles, we were able to translate what we felt Ian Jones-Quartey, the show’s creator, wanted to convey to the audience. From the nostalgic elements to the use of action movie worthy cameras and shots, we at the studio and everybody at CN LA hope it’s clear that the film is a product of the connection we all feel with the series concept”.
Taking inspiration from the animes that made mornings exciting and the hours of Double Dragon and Sonic The Hedgehog played at the local arcade (right next to the neighborhood bodega), the film explores — in an effortless flow — the mix between different references, so important to the overall tone of the cartoon, and unique art styles that coexist, but were also chosen specifically to match the characteristics and personalities of each character.
“It was a big (but awesome) challenge to blend all the techniques, like pixel art elements in 2D animation scenes”, said Karam, “but the team, along with CN LA, really believe that it pays off by giving the film a very unique look and feel, seamlessly mixing all the references we already loved”.