Wednesday is Sundae by Focus Brands for Carvel Ice Cream

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Wednesday is Sundae

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Industry Ice cream & Cold desserts
Media Film
Market United States
Agency Focus Brands
Creative Director Ben Lee
Producer Sandy Tyler
Service Agency Company 3
Released April 2013

Credits & Description

Wednesday is Sundae here at Carvel Ice Cream! Every Wednesday is BOGO Sundaes.
For many people who grew up with Carvel recall the strange yet memorable ads featuring their Fudgie the Whale ice cream cake. Today, Carvel returns to the airwaves with quirky, offbeat :15 ads featuring Fudgie as their spokeswhale. These will run in the Northeast where Carvel shops are coping with making up for a year that included Hurricane Sandy and several ice storms.
Agency: Focus Brands
Creative Director: Ben Lee
Senior Art Director: Ross Gibson
Senior Art Director: David Taylor
Senior Copywriter: David Cohen
Producer: Sandy Tyler
Production: Primal Screen
Sound Design: Company 3