Castle Lager Film Gameday by Ogilvy Johannesburg

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Industry Beers and Ciders
Media Film
Market South Africa
Agency Ogilvy Johannesburg
Executive Creative Director Mariana O’Kelly
Creative Director Terry Mckenna
Art Director Suzanne Jenner
Copywriter Stephanie Van Niekerk
Production Darling Films
Director Ross Garrett
Released May 2018

Credits & Description

Alternative title: Game Day
Media: TV
Category: Drinks, alcoholic
Client: AB InBev SAB / Castle Lager
Agency: Ogilvy & Mather Johannesburg
Production: Darling Films
Country: South Africa
Director: Ross Garrett
Executive Creative Director: Mariana O'Kelly
Creative Director: Terry Mckenna
Art Director: Suzanne Jenner
Copywriter: stephanie van niekerk
Agency Producer: Tsakane Mogale
Published: May 2018
As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising . The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides.
Ogilvy selected Darling director Ross Garrett to direct the ad that portrays this new approach. "Coming from a stills background, Ross a knack of capturing the essence of a person in a single frame. He helped us to find the real and the raw, from casting to locations, so that we could capture an authentic snapshot of an ecclectic mix of South Africans."