Castle Lite Film GAUNTLET OF RESPECT by The Jupiter Drawing Room South Africa, Velocity Films

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GAUNTLET OF RESPECT

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Industry Beers and Ciders
Media Film
Market South Africa
Agency The Jupiter Drawing Room South Africa
Director Adrian De Sa Garces
Creative Director Darren Cronje
Art Director Saki Piliso
Copywriter Theo Egbers
Producer Karen Kloppers
Account Supervisor Trudy Miller Johannesburg
Editor Saki Bergh
Agency Velocity Films
Released April 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: SOUTH AFRICAN BREWERIES
Product/Service: CASTLE LITE BEER
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Production Company: VELOCITY FILMS, Cape Town, SOUTH AFRICA
Date of First Appearance: Apr 19 2011
Chief Creative Officer: Brad Reilly
Creative Director: Darren Cronje
Copywriter: Theo Egbers
Art Director: Saki Piliso
Agency Producer: Chloe Saunders
Account Supervisor: Trudy Miller
Advertiser's Supervisor: Julian Coulter
Producer: Karen Kloppers
Director: Adrian De Sa Garces
Editor: Saki Bergh
Sound Design/Arrangement: Left Productions
Post Production: Blade
Music:
Account Manager: Trudy Miller
Planner: None
Director Of Photography: Peter Tischhauser
Editing Company: Left Productions

English Description
Castle Lite has been established as THE premium, extra cold South African beer. To continue this premise, we created a commercial that embodies all the brand intrinsics - cool, energetic and exuberant.

In the film, a man strolls through a private nightclub, confidently completing small challenges before eventually ending up with his friends at the bar.

The commercial helps to cement the brands main message of extra cool, extra cold.