Castle Lite Film GAUNTLET OF RESPECT by The Jupiter Drawing Room South Africa, Velocity Films

Category: Alcoholic Drinks
Advertiser: SOUTH AFRICAN BREWERIES
Product/Service: CASTLE LITE BEER
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Production Company: VELOCITY FILMS, Cape Town, SOUTH AFRICA
Date of First Appearance: Apr 19 2011
Chief Creative Officer: Brad Reilly
Creative Director: Darren Cronje
Copywriter: Theo Egbers
Art Director: Saki Piliso
Agency Producer: Chloe Saunders
Account Supervisor: Trudy Miller
Advertiser's Supervisor: Julian Coulter
Producer: Karen Kloppers
Director: Adrian De Sa Garces
Editor: Saki Bergh
Sound Design/Arrangement: Left Productions
Post Production: Blade
Music:
Account Manager: Trudy Miller
Planner: None
Director Of Photography: Peter Tischhauser
Editing Company: Left Productions

English Description
Castle Lite has been established as THE premium, extra cold South African beer. To continue this premise, we created a commercial that embodies all the brand intrinsics - cool, energetic and exuberant.

In the film, a man strolls through a private nightclub, confidently completing small challenges before eventually ending up with his friends at the bar.

The commercial helps to cement the brands main message of extra cool, extra cold.