Ccaa Film PARACHUTE by NBS Sao Paulo

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Industry Language schools
Media Film
Market Brazil
Agency NBS Sao Paulo
Director Claudio Borrelli
Creative Director Pedro Feyer
Art Director Andre Havt, Marcello Noronha
Copywriter Andre Lima, Renato Jardim
Account Supervisor Antonino Brandao, Aloisio Gomes, Raqchel Cidaco
Production Killers
Released January 2011

Credits & Description

Category: Commercial Public Services
Advertiser: CCAA
Agency: NBS
Production Company: KILLERS, Sao Paulo, BRAZIL
Date of First Appearance: Jan 15 2011
Creative Director: André Lima/Pedro Feyer
Copywriter: André Lima/Renato Jardim
Art Director: Marcello Noronha/André Havt
Agency Producer: Andrea Metzker/João Maia/Paula Alimonda
Account Supervisor: Antonino Brandão/Aloisio Gomes/Raqchel Cidaco
Advertiser's Supervisor: José Cazar
Director: Claudio Borrelli
Sound Design/Arrangement: Tesis
Post Production: Tribbo Post

English Description
Two young men are handcuffed inside a cargo airplane. Suddenly Bruce Willis appears fighting with the pilot. He takes a key and throws it to boys, who manage to release themselves but eventually commit a big blunder because of their poor English. When Bruce Willis shouts “Get the parachute!”, the youngsters misunderstand the word “parachute” for the Portuguese words “para chute” (“to kick”). Then, the boys kick their parachutes off the airplane. The V-O announcer says: either you succeed in English or that language will knock you down. CCAA. English and Spanish that you learn once and never forget.