CCTV: There is Only We by Phoenix Media Group for CCTV

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CCTV: There is Only We

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Industry Telecommunications Services, TV Channels/Radio Stations and Programmes
Media Film
Agency Phoenix Media Group
Production Phoenix Films
Executive Creative Director Chris Phoenix
Art Director Jeffrey Man
Copywriter Colin Elliott, Chris Phoenix
Released April 2012

Credits & Description

Category: Broadcast Idents & Sponsorships
Advertiser: CCTV
Product/Service: PROMO FOR BIZ ASIA AMERICA
Agency: PHOENIX MEDIA GROUP
Production Company: PHOENIX MEDIA GROUP, New York, USA
Executive Creative Director: Chris Phoenix
Copywriter: Chris Phoenix And Colin Elliott
Art Director: Jeffrey Man
Agency Producer: Colin Elliot
Sound Design/Arrangement: Chris Phoenix
Animation: Jeffrey Man/Gavin Shapiro And Yung Jae Suh
Music: Steve Lehman
Planner: Adam Rauscher
Planner: Adam Rauscher
Other Credits: Audio Mix: Mark Passy

English Description
Biz Asia America is an hour-long news program that focusses on global economics. Taking CCTV’s global perspective and initiative to foster dialogue between Asia and the West, Phoenix created visuals that linked money and trade with human interaction. Phoenix saw this as a launching point to tackle the mutability and interconnectedness of monetary currency--to move beyond the cold analytics of business and show how money can be a force for progress and creation. We utilized the inherent designs and images on currencies and elevated that aesthetic into an entire world, to show that money affects and influences all of humanity.