Happy Roads by Ogilvy & Mather Mumbai for Ceat

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Happy Roads

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Industry Tires
Media Film
Market India
Agency Ogilvy & Mather Mumbai
Creative Anurag Agnihotri, Sandesh Mangaonkar, Sundar Sharma
Released August 2017

Credits & Description

One of the most common problems Mumbaikars face on the roads, especially during the monsoon season is potholes. Hence, with an objective to make roads and mobility safer, CEAT Limited, a leading tyre manufacturer with the support of Mumbai Metropolitan Region Development Authority (MMRDA) has undertaken an eco-friendly initiative, ‘CEAT Happy Roads’ to repair potholes in Mumbai city by recycling old and worn-out tyres. Agency: Ogilvy & Mather Mumbai
Media: Web Film
Category: Other
Client: Ceat Tyres Limited
Agency: Ogilvy & Mather Mumbai
Country: India
Creative: Anurag Agnihotri
Creative: Sandesh Mangaonkar
Creative: Sundar Sharma
Servicing: Harsh Bhatt, Saurabh Acharekar