Center for Adolescent Research & Education (CARE) Film Pay The Price by Mccann Health New York

Pay The Price

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Industry Against Drugs
Media Film
Market United States
Agency Mccann Health New York
Chief Creative Officer Jeremy Perrott
Art Director Katherine Trigg
Production Great Guns Ltd
Director David Hartley
Released December 2017

Credits & Description

Category: Public Interest, Ngo
Client: Care
Brand: Ad Of The Day | Care
Media: TV
Country: USA
McCann Health Global Chief Creative Officer: Jeremy Perrott
Agency: McCann Health NY
Director: David Hartley
Production Company: Great Guns
Executive Producer: Laura Gregory/ Clarissa Troop
Producers: Mathew Alden and Ollie Perrin
DOP: Max Wittin
Art Director: Katherine Trigg
Stunt Coordinator: Gary Arthur
Editor: Mitch Kalisa
Post Production: Unit
Talent: Katie Pattinson and Adam Pritchard
Published: December 2017
Currently, drink driving accounts for 28 deaths in the U.S. per day, whilst suicide deaths equal more than 120 deaths per day. Shockingly prescription drug abuse deaths have risen to 284 deaths per day and counting.
While the deadly opioid crisis dominates the headlines, there is another equally dangerous, but lesser known killer, hiding in plain sight. Death by overdose from prescription drugs left unsecured around our homes.
To address this growing global issue, CARE, Center for Adolescent Research & Education, partnered with McCann Health to create an emotionally visceral film that exposes the cold hard reality of this relatively unknown, but deadly killer, that was released today. You can view the film here.
“Our youth are our future and while they may think they are invincible -- they are not,” said Stephen Gray Wallace, CARE President and Director. “Based on the compelling fact that there are almost 300 Rx drug abuse deaths in the U.S. per day, McCann Health delivered a very confronting idea for a film to open people's eyes and the address the issue of prescription drug abuse that would not only educate young people but parents as well.”
Jeremy Perrott, McCann Health Global Chief Creative Officer, created the film that is meant to be a wake-up call that delivers a shocking moment of truth, like a stinging slap across the face. The visual style of filming the teenage boy's first-person point of view, delivers an immersive and immediate experience that shines a light on the danger of what can happen if parents do not take steps to create a prescription drug safe home.