Centraal Beheer Achmea Film PICNIC by Czar, Tribal Amsterdam

PICNIC

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Industry Insurance
Media Film
Market Netherlands
Agency Czar
Director Mr. Bart Timmer
Producer Hein Scheffer
Editor Marc Bechtold - The Ambassadors
Agency Tribal Amsterdam
Creative Director Dennis Baars, Erik Falke
Art Director Joris Kuijpers
Copywriter Dylan De Backer
Released June 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: CENTRAAL BEHEER ACHMEA
Product/Service: INSURANCE
Agency: DDB AMSTERDAM
Production Company: CZAR.NL, Amsterdam, THE NETHERLANDS
Date of First Appearance: Jun 8 2010
Creative Director: Dennis Baars/Erik Falke
Copywriter: Dylan de Backer
Art Director: Joris Kuijpers
Agency Producer: Yuka Kambayashi
Advertiser's Supervisor: Karin Hille / Jacha van den Dungen/Marjanne Mulder
Producer: Hein Scheffer
Director: Bart Timmer
Editor: Marc Bechtold - The Ambassadors
Sound Design/Arrangement: Soundstudio: The Ambassadors - Rens Pluym
Post Production: The Ambassadors - Ton Habraken
Cameraman: Glynn Speeckaert
Lighting: Glynn Speeckaert
Music: Daddy Cool-Frank Farian, George Reyam / Massive Music
Account Manager: Christiaan van Mansfeld / Milo van der Meij
Director Of Photography: Glynn Speeckaert
Editing Company: The Ambassadors

English Description
Dad and his family are on their way to the sun.

On the way there, in the mountains, there are spots with spectacular views. An ideal place to stretch your legs and have a picnic.

But even before Dad has taken his place, things go wrong.

His attention slips, and the car starts rolling down the mountain at full speed.

Our hero chases the vehicle. Against all odds, and to his own surprise, he managed to catch up and save the day.

Dad is back at the wheel again.

It’s just that, without the key, the steering wheels locks up at the first turn.

Just call us.