Centre for Social Research Film VISIT by DDB Mudra Group Mumbai

VISIT

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Industry Public awareness
Media Film
Market India
Agency DDB Mudra Group Mumbai
Director Sudip Bandyopadhyay
Executive Creative Director Nirmal Pulickal
Art Director Saurabh Dawar
Copywriter Radhika Kapur
Producer Samira Bandyopadhyay
Editor Shiv Panicker
Production Thumbnail Pictures
Released December 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: CENTRE FOR SOCIAL RESEARCH
Product/Service: AWARENESS CAMPAIGN
Agency: MUDRA COMMUNICATIONS
Production Company: THUMBNAIL PICTURES, Mumbai, INDIA
Date of First Appearance: Dec 30 2010
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pulickal
Copywriter: Radhika Kapur
Art Director: Saurabh Dawar
Agency Producer: Vineeta Misra
Producer: Samira Bandyopadhyay
Director: Sudip Bandyopadhyay
Editor: Shiv Panicker
Post Production: Reliance Media Works Ltd.
Music: Jolly Jose
Cinematographer: John Wilmor

English Description
In India, when a baby is born in India, eunuchs often arrive at people’s homes to bless it. A blessing from a eunuch is considered auspicious. And to express their joy, the parents usually give them a cash gift, called baksheesh. However, in some parts of India, a girl is considered a burden on the household, and the eunuchs are sent away empty-handed.

This is the story of a man who visits a eunuch colony to look for the eunuch he had turned away from his house when his daughter was born fifteen years ago. Such a colony is fairly hostile to outsiders. Despite the ridicule he suffers he still persists till he finds her. We realize that he has sought her out so that he can give her the money he had denied her fifteen years ago. It ends with the message that your daughter will make you proud one day. Treat her the same as your son.

It’s unfortunate that the girl-child is shunned, discriminated against and often murdered in India. Almost 500,000 are killed every year in sex selective abortions. The spot is based on the belief that all a girl needs is a chance to shine.