Centrepoint Film The Boy Nobody Could See by Impact BBDO Dubai

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The Boy Nobody Could See

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Industry Department Stores & Shopping Malls
Media Film
Market United Arab Emirates
Agency Impact BBDO Dubai
Associate Creative Director Alok Mohan
Executive Creative Director Fadi Yaish
Production Truffle Films
Director Martin Stirling
Released January 2018


Dubai Lynx 2018
Film Online Film: Corporate Image & Sponsorship Bronze
Film Craft Production Design / Art Direction Bronze

Credits & Description

Media: TV
Category: Other
Client: Landmark Group
Product: Centrepoint
Agency: Impact BBDO, Dubai
Production: Truffle Films, Beirut
Country: United Arab Emirates
Director: Martin Stirling
Executive Creative Director: Fadi Yaish
Assoc Creative Director: Alok Mohan
Executive Producer: Michel Abou Zeid
Executive Producer: Cynthia Chammas
DoP: Carl Burke
Planner: Saurabh Dahiya
General Manager: Colin Farmer
Agency Production: Aly Seifelnasr
Account Manager: Lizelle Rodrigues, Rima Hussein
Account Director: Christopher Kiernan, Andrew Peacock
Music Supervision: Leland Music
Artist: "Let Her Go" by Anna Pancaldi and Arch Birds
Online Editor: MPC London
Edit Company: The Assembly Rooms
Edit Assistant: Eve Ashwell
Production Designer: Natasa Rogelj
Costume Designer: Valter Kobal
Published: January 2018
Centrepoint, the Middle East's biggest fashion store and also the region's most coveted fashion retail brand has launched its newest brand campaign. Conceptualized by Impact BBDO, Dubai, the new brand positioning embodies the spirit of the Centrepoint brand, to promote confidence through fashion.
Don't bury yourself under layers of self-doubt and uncertainty. You can achieve so much more when you step up to the moment.