Bagley Film Cereal Mix Cookies by Y&R Buenos Aires

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Cereal Mix Cookies

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Industry Confectionery & snacks, Biscuits
Media Film
Market Argentina
Agency Y&R Buenos Aires
Director Ariel Winograd
Creative Director Sergio Paoletta, Mariano Pazos
Art Director Gustavo Sucri
Copywriter Emilio Yacon
Producer Fernando Rambo Damiano, Tomás Chester
Production Awards Cine
Released June 2013

Credits & Description

Advertised brand: Bagley
Advert title(s): Cereal Mix Cookies
Headline and copy text: When they're not new any more, they'll still be good.
Advertising Agency: Young & Rubicam Buenos Aires, Argentina
Agency website:
General Creative Director: Martín Mercado / Diego Tuya / Darío Rial / Martín Goldberg
Creative Director: Mariano Pazos / Sergio Paoletta
Art Director: Gustavo Sucri
Copywriter: Emilio Yacon
Accounts Team: Eugenia Slosse, Agustín Coste, Victoria Wiske
Production Company: Awards Cine
Director: Ariel Winograd
Producer: Rambo Damiano / Tomás Chester
Post-Production Company: Pickle House
Published: 10/2012
Short rationale: Ivan, the good cookie.