Charal Film The Wolves by Leo Burnett Paris

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The Wolves

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Industry Sausage and meat products
Media Film
Market France
Agency Leo Burnett Paris
Executive Creative Director Guillaume-Ulrich Chifflot
Creative Director Guillaume-Ulrich Chifflot
Art Director Jerome Gonfond
Copywriter Hadi Hassan-Helou
Production The Gang Films
Director Tim Hamliton
Released June 2011


Epica Awards 2011
Film Food Silver

Credits & Description

Category: Savoury Foods
Advertiser: CHARAL
Product/Service: CHARAL MEAT
Production Company: GANG FILMS, Paris, FRANCE
Executive Creative Director: Guillaume Chifflot
Copywriter: Hadi Hassan-Helou
Art Director: Jerome Gonfond
Agency Producer: Bertrand Ayache-Anguenot
Account Supervisor: Lionel Cassou
Advertiser's Supervisor: Guy Lepel-Cointet
Producer: Frederic Mialaud
Director: Tim Hamliton
Post Production: Digital Distric Postprod Renaud Coulon/Franck Herve Mark
Account Manager: Michael Parente
Planner: Gilles Moreau
Director Of Photography: Terence Maritz
Account Manager: Michael Parente
Planner: Gilles Moreau
Director Of Photography: Terence Maritz
Other Credits: Directeur Executif Lobster Tree/Directeur Production Carl Cohen
This movie builds on Charal’s “carnivore” history and introduces us to three wild wolves running in a forest at dusk. As they stop – the moon lit skies behind them – we can only expect they will start howling.
And we are not disappointed. A first wolf starts howling. A second one imitates him. A third one starts… bleating! The two other wolves stare at him, slightly appalled, and walk away.
The fawn crossed in the savannah, a group of ostriches, panicked, bury their heads in the sand. To their surprise, the cheetah does the same! Three ostriches laugh when the poor and cheetah away, leaving the head in the sand. This is what happens to a wild animal that has lost its share of carnivore!
Charal is France's leading brand of packaged meats and meat products. Inventor of the Hebdopack, a vacuum-based packaging system that provides meats and other foods with a shelf life of up to three weeks, Charal has also developed one of France's strongest foods brands. Charal slaughters and packages beef and pork cuts, and also develops and markets a wide range of largely meat-based prepared foods, ready meals, and snack items.