Charal: The Wolves by Leo Burnett Paris for Charal

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Industry Sausage and meat products
Media Film
Market France
Agency Leo Burnett Paris
Creative Director Guillaume-Ulrich Chifflot
Art Director Jerome Gonfond Leo Burnett France
Copywriter Hadi Hassan Helou Leo Burnett France
Released June 2011

Awards

Epica Awards 2011
Film Food Silver

Credits & Description

Agency (city): Leo Burnett France
Creative Director: Guillaume-Ulrich Chifflot
Copywriter: Hadi Hassan Helou
Art Director: Jérôme Gonfond
Production Company (& City): Gang Films (Saint-Cloud)
Film Director: Tim Hamilton
Agency Producer: Bertrand Ayache-Anguenot
Short explanation

The fawn crossed in the savannah, a group of ostriches, panicked, bury their heads in the sand. To their surprise, the cheetah does the same! Three ostriches laugh when the poor and cheetah away, leaving the head in the sand. This is what happens to a wild animal that has lost its share of carnivore!

Description

Charal is France's leading brand of packaged meats and meat products. Inventor of the Hebdopack, a vacuum-based packaging system that provides meats and other foods with a shelf life of up to three weeks, Charal has also developed one of France's strongest foods brands. Charal slaughters and packages beef and pork cuts, and also develops and markets a wide range of largely meat-based prepared foods, ready meals, and snack items.

The Film titled Charal: The Wolves was done by Leo Burnett Paris advertising agency for product: Charal Meat (brand: Charal) in France. It was released in Jun 2011.