Charles Schwab Film Binoculars by Mekanism

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Industry Stock Brokers
Media Film
Market United States
Agency Mekanism
Associate Creative Director Ben Heller
Executive Creative Director Tommy Means
Creative Director Eric Cosper, Laura Wimer
Copywriter Ben Heller, Dominic Haury
Released August 2017

Credits & Description

Media: TV
Media: Television + social and digital executions
Country (Market): US
Client: Mekanism

Advertised brand: Charles Schwab
Advert title(s): Binoculars
Translation of headline to English: Binoculars
Advertising Agency (Name, City, Country): Mekanism, San Francisco, US

Creatives + Production:
Charles Schwab
Chief Marketing Officer: Jonathan M. Craig
Senior Vice President, Acquisition Marketing & Advertising: Stacy Hammond
Managing Director, Brand & Advertising: Sue Luong
Sr. Manager Brand & Advertising: Laura Cunningham

Founder/Executive Creative Director: Tommy Means
Creative Director: Eric Cosper
Creative Director: Laura Wimer
ACD/Copywriter: Ben Heller
Copywriter: Dominic Haury
Chief Operating Officer: Michael Zlatoper
Brand Director: Heath Tavrides
Brand Manager: Sarah Holden
Project Manager: Madison Myers
Head of Brand Planning, West: Jeremy Daly
Head of Production: Kati Haberstock
Jr. Producer: Kara Bello
Published/Released (Month, Year): August, 2017
Date of Release: August 19, 2017
Synopsis: As the lead advertising agency for Schwab’s wealth management business, Mekanism launched a series featuring anti-hero, Carl the broker, in early 2017. “Binoculars”, the third installment of the evolved campaign, celebrates Schwab’s heritage of innovation, modern wealth management capabilities, and customer service. Recently, Schwab was ranked “Highest in Investor Satisfaction with Full Service Brokerage Firms, two years in a row” by J.D. Power. “Binoculars” spotlights how Schwab continues to champion investors and disrupt the industry, offering award-winning full service and some of the lowest costs in the industry.