Charter Communications Film BACK UP by Fallon

BACK UP

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Industry Internet Service Providers
Media Film
Market United States
Agency Fallon
Art Director Colin Booth
Copywriter Ben Stilitz
Production Moxie Pictures
Director Sean Meahan
Released December 2010

Credits & Description

Category: Commercial Public Services
Advertiser: CHARTER COMMUNICATIONS
Product/Service: CHARTER INTERNET SERVICE
Agency: FALLON
Production Company: MOXIE PICTURES, Los Angeles, USA
Date of First Appearance: Dec 27 2010
Chief Creative Officer: Darren Spiller
Copywriter: Ben Stilitz
Art Director: Colin Booth
Agency Producer: Mathew Polski
Account Supervisor: Shannon Frank
Advertiser's Supervisor: Judy Wu
Producer: Sam Mcgarry
Director: Sean Meahan
Editor: Jesse Thompson
Sound Design/Arrangement: Bwn
Post Production: Robot/Volt Studios
Animation: Robot/Ben West
Planner: Laura Scobie
Cinematographer: Sean Meahan
Editing Company: The Assembly Line
Other Credits: Head Of Integrated Production - Corey Esse/Director Of Business Affairs - Brendan Lawrence
English Description
Charter is an Internet broadband provider that offers more bandwidth to its customers than other Internet broadband providers.
In this spot we demonstrate how a lack of Internet bandwidth can spoil your enjoyment of online activities. The spot is set in the fictional world of an online multiplayer computer game. We show how a lack of bandwidth in the real world can impact negatively on the game’s fictional world. We see one of the game’s players failing to come to the aid of other characters in the game at a crucial moment because his mom and sister are also online, slowing his Internet connection. When this happens, all the characters in the fictional game world suddenly come out of character to show their frustration with the player in the real world who has to share bandwidth with the rest of his family. If you have Charter broadband, such situations are less likely to arise, and the whole family can get online at the same time without anyone suffering.