Charter Communications Film DISCO by Fallon

DISCO

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Industry Telecommunications Services
Media Film
Market United States
Agency Fallon
Art Director Dean Hanson
Copywriter Dean Buckhorn
Account Supervisor Dave Chaffin
Editor Jesse Thompson
Production Bueno Films
Released April 2010

Credits & Description

Category: Commercial Public Services
Advertiser: CHARTER COMMUNICATIONS
Product/Service: CHARTER HD
Agency: FALLON
Date of First Appearance: Apr 30 2010
Chief Creative Officer: Darren Spiller
Copywriter: Dean Buckhorn
Art Director: Dean Hanson
Agency Producer: Ted Knutson
Account Supervisor: Dave Chaffin
Advertiser's Supervisor: Judy Wu
Editor: Jesse Thompson
Sound Design/Arrangement: Bwn
Post Production: Volt Studios
Account Manager: Shannon Frank
Planner: Laura Scobie
Editing Company: The Assembly Line
Other Credits: Head Of Integrated Production - Corey Esse/Business Affairs - Brendan Lawrence/Mona Morris

English Description
Our objective was simple. We wanted to literally demonstrate the difference between incredibly clear High Definition TV and old-fashioned TV. To bring this idea to life, we used characters and grainy footage from an actual vintage Swedish TV program about disco dancing. Our quirky Swedish host informs Charter’s customers that watching his favorite shows and movies in incredibly clear HD-TV affects him in ways that even disco dancing never could.