Cheetos Film Teach Me How to Curl by The Marketing Arm

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Teach Me How to Curl

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Industry Chips
Media Film
Market United States
Agency The Marketing Arm
Associate Creative Director Mason Viera
Creative Director Becky Beals, Ashleigh Adams
Art Director Kat Goodloe, Jillian Mullin, Catherine Calvillo
Copywriter Cat Darby
Creative Leo Santos, Ben Day
Production Dace&Mohr
Director Jeff Venable
Released January 2018

Credits & Description

Category: Confectionery, Snacks
Media: Film
Brand: Cheetos
Agency: The Marketing Arm
Geo: United States
President, Consumer Engagement: Andrew Robinson
Executive Prodcuer/VP of Production: Devin Pense
Senior Vice President/Content Studio: Greg Neal
GVP, Chief Client Officer: Trina Roffino
GVP, Creative: Ben Day
SVP, Creative: Leo Santos
SVP, Account: Lori Thelen
Creative Director: Becky Beals
Creative Director: Ashleigh Adams
Account Director: Ashley Dent
Director, Sports Consulting: Basia Wojcik
Director, Talent: Matt Fleming
Concept Director: Stuart Hill
Account Supervisor: Page Leahy
Associate Concept Director: Andrew Robinson, Jr.
Associate Creative Director: Mason Viera
Copywriter: Cat Darby
Art Director: Catherine Calvillo
Art Director: Jillian Mullin
Art Director: Kat Goodloe
Account Manager: Emily Weber
Account Executive, Sports Consulting: Liana Mayer
Digital Strategist: Rae Arnold
Senior Producer: Maren Gibbs
Broadcast Producer: Adam Hawbaker
Sports Agency Partners: Genesco Sports
Sr. Director: Laura Colven
Sr. Manager: Ben Barilich
Director: Jeff Venable
Video Production: Dace + Mohr
Video Post-Production: Evolve Studio
Song Production: Jingle Punks
Published: January 2018
USA Curling and Cheetos, one of the flagship brands from PepsiCo Frito-Lay division, have teamed up to ask America to #DoTheCurl to show their love for one of the country’s most underappreciated sports – and it’s hilarious. The campaign, created in partnership with The Marketing Arm, features this new music video “Teach Me How to Curl” with musical sensation Todrick Hall and pro football players Vernon Davis and LaDainian Tomlinson. In the spot, they teach us a new dance move called “The Curl,” inspired by our love of the touchdown dance.
While Chester Cheetah has focused his mischievous energy on curling lately, let's not forget that Cheetos remains the expert in a different kind of curl – cheese curls.