Olw Film OLW: The Chewy Bag by JMW Stockholm

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OLW: The Chewy Bag

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Industry Confectionery & snacks, Snacks
Media Film
Market Sweden
Agency JMW Stockholm
Executive Creative Director Joakim Karlsson
Creative Director Samuel Garlöv
Art Director Jonas Böttiger
Released October 2012

Credits & Description

Media: Online
Geo: Sweden
Category: Confectionery & Snacks
Agency: JMW
Brand: OLW
OLW Cheez doodles is Sweden’s most popular snack. And they are crispy and fresh! Still, some people like to enjoy their cheez doodles a day or two after they have opened the original bag, this because it creates a more chewy cheez doodle. The most common technique is to let an open bag sit out on the kitchen table for a while to generate chewiness. The problem with this technique is that the cheez doodles are exposed to people with sticky fingers, resulting in fewer snacks for fans of chewy cheez doodles. To help these fans OLW decided to create The Chewy Bag. The Chewy bag is custom made to create chewy cheez doodles and keep them safe at the same time. Small air holes create the chewiness and the zip-lock keeps sticky fingers out.

AdveAgency: JMW kommunikation, Stockholm, Sweden
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Art Director: Jonas Böttiger
Account Director: Björn Mellstrand