Chevrolet Film DRUNK by McCann Santiago

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DRUNK

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Industry Traffic safety, Against alcohol
Media Film
Market Chile
Agency McCann Santiago
Production Monkey Films
Director Nacho Gonzalez
Art Director Rodrigo Olave
Copywriter Ricardo Corsaro, Patricio Reyes
Producer Fernando Paredes
Account Supervisor Carlos Fernandez Oxte
Released October 2010

Credits & Description

Category: Public Health & Safety
Advertiser: GM
Product/Service: ANTI-DRINK & DRIVE INITIATIVE
Agency: McCANN ERICKSON CHILE
Production Company: MONKY FILMS, Santiago, CHILE
Date of First Appearance: Oct 15 2010
Chief Creative Officer: Guido Puch
Creative Director: Ricardo Corsaro
Copywriter: Ricardo Corsaro/Patricio Reyes
Art Director: Rodrigo Olave
Agency Producer: Daniella Salcedo
Account Supervisor: Carlos Fernandez
Producer: Fernando Paredes
Director: Nacho Gonzalez

English Description
You see an evidently drunk man walking towards the camera. It’s dark and you can see an electric pole on the side. The drunken man hits it. The following text is printed on the screen: IF ONLY MORE ACCIDENTS WERE LIKE THIS. DON´T DRINK AND DRIVE.