Chevrolet Film EGOCENTRIC by Hachiko Films, McCann Buenos Aires

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EGOCENTRIC

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Industry Cars
Media Film
Market Argentina
Agency Hachiko Films
Executive Creative Director Damian Kepel, Sebastian Castañeda
Copywriter Rodrigo Garcia Polignano
Account Supervisor Emanuel Abeijón
Agency McCann Buenos Aires
Art Director Mariano Legname
Released April 2010

Credits & Description

Category: Cars
Advertiser: GENERAL MOTORS
Product/Service: CHEVROLET CLASSIC
Agency: McCANN ERICKSON ARGENTINA
Production Company: HACHIKO FILMS, Cap Fed, ARGENTINA
Date of First Appearance: Apr 30 2010
Executive Creative Director: Sebastián Castañeda
Creative Director: Mariano Legname/Rodrigo Polignano
Copywriter: Rodrigo Polignano
Art Director: Mariano Legname
Agency Producer: Federico Salday
Account Supervisor: Emanuel Abeijón
Account Manager: Virginia Roque

English Description
The campaign is about the launch of a re-styled car from Chevrolet, the
Classic, the most selling car in Argentina for the past five years. What
happen with the fans if the most selling car in a country is suddenly
re-styled? People going mad trying to understand why. Fortunately Argentina
is the country with the largest number of shrinks in the world so there was
no place for crazyness, only for funny characters that took it very
personal.