Chevrolet Film My Dad's Car by Goodby Silverstein & Partners New York

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My Dad's Car

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Industry Cars
Media Film
Market United States
Agency Goodby Silverstein & Partners New York
Executive Creative Director Jamie Barrett
Production Park Pictures
Director Chris Wilcha
Executive Creative Director Hunter Hindman
Producer Ahnee Boyce, Mary Ann Marino . Pat Frazier ., Justin Pollock Jackie Kelman Bisbee D
Editor Catherine Bull
Released November 2011

Awards

One Show 2012
One Show Consumer Television / 60 second - Single Merit

Credits & Description

Category: Direction
Advertiser: CHEVROLET
Product/Service: CHEVY CARS
Agency: GOODBY SILVERSTEIN & PARTNERS
Production Company: PARK PICTURES, New York, USA
Executive Creative Director: Jamie Barrett/Hunter Hindman
Agency Producer: Mj Otto
Producer: Jackie Kelman Bisbee/Mary Ann Marino/Ahnee Boyce
Director: Chris Wilcha
Editor: Catherine Bull
Sound Studio: One Union
Sound Design/Arrangement: Eben Carr
Account Manager: Alexis Contos
Cinematographer: Michael Fitzmaurice
Director Of Photography: Michael Fitzmaurice
EditingCompany: Spot Welders
Account Manager: Alexis Contos
Cinematographer: Michael Fitzmaurice
Director Of Photography: Michael Fitzmaurice
Editing Company: Spot Welders
Other Credits: Agency Executive Producer – Hilary Coate

English Description
To continue with the theme of showcasing authentic moments in the brand’s history, Chevrolet and GSP launched both a new :60 second TV spot and long-form online version of the film, depicting the real-life reunion of Herb Younger with his 1965 Chevy Impala SS.

Herb Younger drove his Impala with pride for many years, but in the late ‘80s he sold the car to pay for his children’s education. After five years of searching the country, Younger’s sons finally located their dad’s Impala, still in pristine condition to this day.
The moment when he realizes his car has come back to him is priceless, and evokes the emotions so many Chevy owners feel for their own beloved rides.