Chevrolet Film S10 Midnight by McCann Health Sao Paulo

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S10 Midnight

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Industry Trucks, Vans & Pick-Up Trucks
Media Film
Market Brazil
Agency McCann Health Sao Paulo
Creative Director Eric Sulzer, Fernando Penteado
Art Director Leonardo Arcoverde
Copywriter Augusto Meira
Production Movie&Art
Director Vokos
Released August 2018

Credits & Description

Alternative title: Criaturas da Noite / Night creatures
Category: Automotive
Media: Film
Brand: Chevrolet
Agency: McCann
Geo: Brazil
Advertising Agencies: Commonwealth//McCann, Brazil, WMcCann, Sao Paulo, Brazil
Creative Directors: Eric Sulzer, Fernando Penteado
Art Director: Leonardo Arcoverde
Copywriter: Augusto Meira
Director: Vokos
Film Production: Movie&Art
Published: July 2018
Chevrolet's new campaign explores the attributes of nocturnal animals to present the features of the new S10 Midnight model, which is part of the brand's All Black line. Created by Commonwealth // McCann, the WMcCann division that exclusively serves the account, the film uses a play of light and shadow, referring to a nocturnal setting.