Chevrolet Film LAZY BABY by Campbell Ewald Los Angeles, MJZ

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LAZY BABY

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Industry Cars
Media Film
Market United States
Agency Campbell Ewald Los Angeles
Agency MJZ
Director Tom Kuntz
Creative Director Michael Stelmaszek
Art Director Lewis Baker
Copywriter Jim Feltz
Producer Jeff Scruton
Account Supervisor Laura Thornton
Released November 2010

Credits & Description

Category: Cars
Advertiser: CHEVROLET
Product/Service: CHEVROLET SILVERADO
Agency: CAMPBELL-EWALD
Production Company: MJZ, Los Angeles, USA
Date of First Appearance: Nov 1 2010
Chief Creative Officer: Mark Simon
Creative Director: Michael Stelmaszek
Copywriter: Jim Feltz
Art Director: Lewis Baker
Agency Producer: Adam Van Dyke
Account Supervisor: Laura Thornton
Producer: Jeff Scruton
Director: Tom Kuntz
Post Production: Mackenzie Cutler
Account Manager: Steven Majoros
Other Credits: President: David Zander Line Producer: Scott Kaplan Director Of Photography: Chris Soos
English Description
“Lazy Baby” is a commercial from the Chevy Silverado Heavy Duty “Max & Al” campaign. Characters personify the Silverado powertrain, which has been proven for over 10 years. The competition, who has a first-year, unproven powertrain, is portrayed as a helpless baby girl on her first day at work.