Chevrolet Film Scars by Commonwealth/McCann Detroit

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Scars

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Industry Trucks, Vans & Pick-Up Trucks
Media Film
Market United States
Agency Commonwealth/McCann Detroit
Associate Creative Director Bryan Durco
Executive Creative Director Bob Guisgand, Duffy Patten
Creative Director John Fiebke
Released May 2018

Credits & Description

Brand: Chevrolet Silverado
Agency: Commonwealth//McCann
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Creative Director: John Fiebke
Associate Creative Director: Bryan Durco
Executive Producers: Kelly Balagna and Paul Renusch
Sr Producer: Stuart Moutrie
Account Director: Bill Wilt
Account Executive: Mark DiMaso
Project Manager: Voytek Orlik
Senior Business Manager: Angelica DeToma
Director/Station Film: Andrew Wonder
Executive Producer & Partner/Station Film: Carolina Gibney
Executive Producer/Station Film: Leticia Gurjao
Producer/Station Film: Alon Simcha
Editor/Union Editorial: Marco Perez
Executive Producer/Union Editorial: Michael Raimondi
Executive Producer/Union Editorial: Joe Ross
Producer/Union Editorial: Samantha Machado
Production co: Station Film
DP: Adam Newport-Berra
Color: MPC
Colorist: Mark Gethin
Executive Producer, Color: Meghan Lang
Producer, Color: Rebecca Boorsma
Lead Flame Artist: Cynthia Lee
Published: May 2018
Synopsis:
Connected to every scar is a story.
And for drivers of Chevrolet Silverado trucks, every dent and every scratch is a badge of honor. Proof that the Silverado can power through the toughest situations without backing down and do it all over again the next day. Every blemish is a symbol of hard work, dedication and resilience — just like the truck itself. And the more scars you carry, the more stories you have to tell.
In a unique move for Chevrolet, the new TVC “Scars,” showcases the Silverado and its many strengths without featuring any new vehicles. Instead, those stories are told by real Silverado owners, as they share their own honest, uncensored words alongside their actual work-tested, battle-scarred trucks. Each one is a testimony to the Silverado’s status as the most dependable, longest-lasting full-sized pickup on the road today. Viewers don’t need to see an unblemished, brand-new truck to know that. The proof is in the dents, the scratches and the scars — and in each owner’s story.