Chevrolet Soniс: OK Go - Needing/Getting for Chevrolet

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Chevrolet Soniс: OK Go - Needing/Getting

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Industry Cars
Media Film
Market United States
Released February 2012

Awards

Cannes Lions 2012
Film Craft Lions Best Use of Music Bronze

Credits & Description

Type of entry: Film Craft
Category: Best Use of Music
Advertiser: CHEVROLET
Product/Service: CHEVY SONIC
Agency: GOODBY SILVERSTEIN & PARTNERS San Francisco, USA
Advertiser CHEVROLET
Product CHEVY SONIC
Entrant GOODBY SILVERSTEIN & PARTNERS San Francisco, USA
Type of Entry: Film Craft
Category: Best Use of Music
Title: OK GO
Advertiser/Client: CHEVROLET
Product/Service: CHEVY SONIC
Entrant Company: GOODBY SILVERSTEIN & PARTNERS San Francisco, USA
DM/Advertising Agency: GOODBY SILVERSTEIN & PARTNERS San Francisco, USA


Brief Explanation
Chevy collaborated with viral video geniuses OK Go to create a remarkable first for both the car and music worlds. The band used a Chevy Sonic to actually play their song Needing/ Getting. The car was modified with seven robotic arms and driven through two miles of desert track covered with 1157 precisely-placed instruments. From inside the Sonic, the band activated the car’s arms as singer Damian belted the lyrics and showed off his new stunt-driving skills. The result was a teaser that aired in the Super Bowl pre-game show that directed people online to watch the spectacular music video, which instantly hit #1 on YouTube.