Chevrolet Film YES, A WI-FI CAR by McCann Buenos Aires

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YES, A WI-FI CAR

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Industry Cars
Media Film
Market Argentina
Agency McCann Buenos Aires
Creative Director Ignacio Coste, Francisco Espósito
Art Director Fernando Serra
Copywriter Nicolas Centroni
Account Supervisor Emanuel Abeijon
Production Hachiko Films
Director Hernan Bargman
Executive Creative Director Damian Kepel, Sebastian Castañeda
Producer Andrea Percivali, Andrea Percivali - Luli Kramer
Released February 2011

Credits & Description

Category: Cars
Advertiser: GENERAL MOTORS
Product/Service: CHEVROLET AGILE
Agency: McCANN ERICKSON ARGENTINA
Production Company: HACHIKO FILMS, Cap Fed, ARGENTINA
Date of First Appearance: Feb 20 2011
Executive Creative Director: Sebastian Castaneda
Creative Director: Francisco Esposito/Ignacio Coste
Copywriter: Nicolas Centroni
Art Director: Fernando Serra
Agency Producer: Federico Salday
Account Supervisor: Emanuel Abeijon
Producer: Andrea Percivali/Luli Krämer
Director: Hernan Bargman
Sound Design/Arrangement: Noroeste
Music: Total Eclypse Of The Heart (Bonnie Tayler Writer: Steinman)
Account Manager: Virginia Roque
Editing Company: Rosario Suarez

English Description
Chevrolet presents the first Wi-Fi included car in Argentina, through a very fun journey of two friend very much connected. It is a small story that communicates the car’s benefit in a really familiar way almost like a magic demo with modernism, simplicity and a touch of humor.