Cheyek Halak CSR: Pedestrian Bridge by Impact BBDO Beirut for LBCI

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Industry Public awareness
Media Film
Market Lebanon
Agency Impact BBDO Beirut
Director Mazen Fayad
Executive Creative Director Walid Kanaan, Walid Kanaan
Copywriter Miriam Jbeili
Producer Myriam Abi Wardeh
Account Supervisor Omar Sadek
Released June 2011

Awards

Dubai Lynx 2012
Film - Gold Campaign

Credits & Description

Category: Public Awareness Messages
Advertiser: LBCI
Product/Service: CHEYEF HALAK
Agency: IMPACT BBDO
Production Company: THE FANTASTIC FILM FACTORY, Beirut, LEBANON
Executive Creative Director: Walid Kanaan
Copywriter: Miriam Jbeili
Agency Producer: Omar Frangieh
Account Supervisor: Omar Sadek
Advertiser's Supervisor: Pierre El-Daher
Producer: Myriam Abi Wardeh
Director: Mazen Fayad
Post Production: The Fantastic Film Factory

English Description
CHEYEF HALAK (“Showing off?” / “Do you see what you’re doing?”) is a Lebanese Broadcasting Corporation CSR campaign aiming at creating awareness and influencing behaviors for social change. The 360o campaign puts forth uncivilized conducts and gives the Lebanese citizens the power to report dangerous behaviors for a better Lebanon. Starting with the traffic theme, this TVC highlights the irresponsible behaviors of most pedestrians while crossing over the highway.

The Film titled Cheyek Halak CSR: Pedestrian Bridge was done by Impact BBDO Beirut advertising agency for product: Cheyek Halak CSR (brand: LBCI) in Lebanon. It was released in Jun 2011.