HJALMARRASSON by Ogilvy & Mather Chicago, Optimus for Chicago Blackhawks

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HJALMARRASSON

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Industry Sports Teams & Events
Media Film
Market United States
Agency Ogilvy & Mather Chicago
Art Director Chris Turner
Copywriter Dave Metcalf
Editor Randy Palmer
Agency Optimus
Director Jim Matlosz
Account Supervisor Emily Bosco
Released September 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: BLACKHAWKS
Product/Service: HOCKEY TEAM
Agency: OGILVY & MATHER
Production Company: OPTIMUS, Chicago, USA
Date of First Appearance: Sep 1 2010
Chief Creative Officer: Joe Sciarrotta
Creative Director: Dave Metcalf/Chris Turner
Copywriter: Dave Metcalf
Art Director: Chris Turner
Account Supervisor: Emily Bosco
Director: Jim Matlosz
Editor: Randy Palmer
Music: Tom Wiebe/Earhole Music

English Description
What goes through a hockey player’s mind after he wins The Stanley Cup? Good question. We decided the best way would be for them to tell us.

This campaign continues the theme that helped fuel the Blackhawks’ quick rise to the top… but takes a big pause to reflect. Hockey is such a fast sport, we thought it would be interesting to slow it down. Way down. Even musically… with sparse notes from the team’s famous theme song. The result gave us dramatic portraits of the players alone on the ice. With nothing more than the puck, and their thoughts.

After all, the fans just want to know one thing… that their favorite players want to win another Cup. And another one. And one more after that.