INSPIRATION by Energy BBDO Chicago, The Whitehouse for Chicago White Sox

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INSPIRATION

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Industry Sports Teams & Events
Media Film
Market United States
Agency Energy BBDO Chicago
Director Mike Roe
Editor Carl Schumacher
Agency The Whitehouse
Production Dictionary Films
Production Peepshow Films
Released March 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: WHITE SOX
Product/Service: BASEBALL TEAM
Agency: ENERGY BBDO
Production Company: DICTIONARY FILMS, Chicago, New York, Chicago, USA, USA, USA
Production Company: PEEP SHOW, Chicago, New York, Chicago, USA, USA, USA
Production Company: THE WHITEHOUSE, Chicago, New York, Chicago, USA, USA, USA
Date of First Appearance: Feb 9 2011
Chief Creative Officer: Dan Fietsam
Executive Creative Director: Mike Roe
Creative Director: Mike Roe
Copywriter: Mike Roe
Art Director: Mike Roe
Agency Producer: Kelly Lose Giardino
Director: Mike Roe
Editor: Carl Schumacher

English Description
Creative re-enacts the now famous opening day play made by White Sox pitcher Mark Buehrle, featuring a group of shoppers and store employees in a grocery produce section as the “players”. Play was highlighted on ESPN throughout the 2010 MLB season and nominated for that network’s play of the year.