Chilly Cow Film It Could be You by FCB Chicago

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It Could be You

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Industry Ice cream & Cold desserts
Media Film
Market United States
Agency FCB Chicago
Chief Creative Officer Liz Taylor
Associate Creative Director Miguel Mayen, Alice Jasmine Crippa
Executive Creative Director Lisa Bright
Creative Director Dean Paradise, Bruno Mazzotti
Copywriter Mike Norgard
Production Park Pictures
Director Terri Timely
Released April 2018

Credits & Description

Brand: Chilly Cow
Chief Creative Officer: Liz Taylor
Sr. VP Executive Creative Director: Lisa Bright
Creative Director: Dean Paradise
Creative Director: Bruno Mazzotti
Associate Creative Director: Alice Crippa
Associate Creative Director: Miguel Mayen
Copywriter: Mike Norgard
Art Director: Dwight Williams
Associate Art Director: Victoria Rosselli
Sr. VP Director of Integrated Production: Will St. Clair
Executive Producer: Chris Wickman
Executive Producer, Social: Lindsay Tyler
Producer: Justin Casselle
SVP, Group Management Director: Melanie Hellenga
VP Management Director: Tracy Draksler Brown
Account Supervisor: Christina Banuelos
Assistant Account Executive: Julie Rickert
VP Strategic Planning Director: Katie Lowman
Strategic Planning Director: Joanna Moy
VP Premium Brands: Joe Brooks
Brand Manager: Joshua Tubbs
Associate Brand Manager: Shannon Rodenburg
Production Company: Park Pictures
Director: Terri Timely
Executive Producers: Jackie Kelman Bisbee and Scott Howard

Head of Production: Anne Bobroff

Line Producer: David Lambert
DP: Donovan Sell
Published: April 2018
Synopsis:
Wells is introducing a new light ice cream brand, Chilly Cow, the first protein packed, lower sugar ice cream to use ultra-filtered milk. The multifaceted advertising campaign goes against the grain of how consumers typically view the better-for-you ice cream category by leveraging creative that breaks the monotony with its unique unapologetic, yet honest tone.