Chipotle Film Abandoned by Creative Artists Agency

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Abandoned

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Industry Grocery and Other foods
Media Film
Market United States
Agency Creative Artists Agency
Director David Altobelli
Producer Danielle Hinde
Released January 2012

Awards

London International Awards 2012
TV/Cinema/Online Film - Music Music Adaptation Gold Winner

Credits & Description

Category: Long Format Internet Film
Advertiser: CHIPOTLE
Product/Service: FAST CASUAL RESTAURANT
Agency: CREATIVE ARTISTS AGENCY
Production Company: DOOMSDAY ENTERTAINEMNT, Los Angeles, USA
Producer: Danielle Hinde
Director: David Altobelli
Music: Karen O (Yeah Yeah Yeahs) covering Waylon Jennings and Willie Nelson’s, “Mama Don’t Let your Babies
Music Producer: Justin Stanley

English Description
"Abandoned" and its accompanying soundtrack were commissioned by The Chipotle Cultivate Foundation to raise awareness about the economic hardship family farmers face in the increasingly industrialized American agriculture system.

The film tells the story of three boys exploring an empty house late one night. The boys break into a farmhouse that was clearly abandoned in a hurry some time ago. As the three explore the house - and even begin to vandalize it - one boy slowly comes to see that the family that lived there was not so different from his own. He realizes that the house they are trashing could foreshadow the future of his own family's farm and home. A frightening moment in the house sends the boys running back to the comfort of their still-functioning farms.