Chloe Wine Collection Film Projection by Mekanism

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Industry Wine & Champagne
Media Film
Market United States
Agency Mekanism
Executive Creative Director Tommy Means
Creative Director Laura Wimer
Senior Art Director Jen Miller
Copywriter Caroline Johnson
Production Tool Of North America
Director Rachel Mcdonald
Released April 2018

Credits & Description

Category: Alcoholic Drinks
Media: Film
Brand: The Wine Group / Chloe Wine Collection
CMO: Jeff Dubiel
VP Marketing, Premium: Eben Gillette
Director of Marketing: Kimberly Fabbri
Brand Manager: Belinda Harcombe
Geo: United States
Agency: Mekanism
Founder/Executive Creative Director: Tommy Means
Creative Director: Laura Wimer
Copywriter: Caroline Johnson
Senior Art Director: Jen Miller
Head of Brand Management: Anna Boyarsky
Senior Brand Manager: Ellen Filteau
Brand Manager: Karley Edwards
Project Manager: Madison Myers
Head of Planning, West: Jeremy Daly
Senior Strategic Planner: Lexi Whelan
Communications Strategy Director: John-James Richardson
Associate Media Director: Carrie Dino
Media Planner: Hunter Holbrook
Analytics Manager: Dylan Tooch
Executive Producer, Video: Sarah DiLeo
Executive Producer, Print: Frank Lewis
Print Producer: James Sablan
Post Producer: Lauren Gould
Music Supervisor: Dan Wilcox
Editorial: Cabin Editorial
Editor: Scott Butzer
EP: Carr Schilling
Producer: Michelle Dorsch
Original Music Score by Q Department
Sound Design by Q Department
Mix: Digital Arts
Mixer: Josh Heilbronner
Color: Shed
Colorist: Elodie Ichter
Production Co: Tool of North America
Director: Rachel McDonald
EP: Preston Garrett
Managing Partner: Oliver Fuselier
Managing Partner: Dustin Callif
Line Producer: Maury Strong
DP: Daniel Voldheim
Production Designer: Ana Huber
Wardrobe: Paola Alfaro
Published: April 2018
The incredibly stunning black and white noir-inspired work was directed by Tool of North America Director Rachel McDonald and led by Mekanism creative director Laura Wimer and debuted on April 18 during the Tribeca Film Festival with digital and social support beginning April 16.
“Chloe is the embodiment of the female spirit. She is elegant, strong and creative - just like the women directors of the Tribeca Film Festival,” said Kim Fabbri, director of marketing at Chloe Wine Collection. “This relevant storyline will resonate with cinephiles as it empowers women to express themselves through film, take charge and be comfortable with power.”
"This spot is a reflection on culture and tribute to those who have persevered to make something lasting. Something classic,” said Wimer. “Today’s women direct their own lives and powerfully bring their visions to life, and they’re eager to hear stories of creativity and leadership driven by—and told by—other women.”