Chlormint Film LEAVE THE NIGHT BEHIND by McCann Erickson Mumbai

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LEAVE THE NIGHT BEHIND

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Industry Candies
Media Film
Market India
Agency McCann Erickson Mumbai
Chief Creative Officer Prasoon Joshi
Executive Creative Director Prasoon Joshi
Creative Director Abhinav Tripathi
Copywriter Abhinav Tripathi
Production AFTER Mumbai
Released June 2012

Awards

Spikes Asia 2012
Film Craft Best Use of Music Bronze

Credits & Description

Type of Entry Film Craft
Category Best Use of Music
Title LEAVE THE NIGHT BEHIND
Advertiser/Client PERFETTI VAN MELLI
Product/Service CHLORMINT
Entrant Company: McCANN WORLDGROUP INDIA Mumbai, INDIA
Advertising Agency: McCANN WORLDGROUP INDIA Mumbai, INDIA
Production Company: AFTER Mumbai, INDIA
Prasoon Joshi Chief Creative Officer
Prasoon Joshi Executive Creative Director
Abhinav Tripathi/Denzil Machado Creative Director
Abhinav Tripathi Copywriter
Denzil Machado/Kunal Mhabadi Art Director
Nasir Khan Producer
Nandakishor Tatar Director
Kapil Chakre Editor
Swarlata Studios Sound Studio
Chinmay Harshe/Anand Kurhekar/Nandakishor Tatar Sound Design/Arrangement
After Post Production
Nandakishor Tatar/Kamlesh Ingole/Pritesh Mantri/Rohan Gauda Animation
Chinmay Harshe/Anand Kurhekar/Nandakishor Tatar Music
Pranabh Kumar Account Manager
Loveleen Raina Planner
Nasir Khan/Nandakishor Tatar Production Designer
After (A Division Of Purple Haze Motion Pictures Pvt Ltd). Special Effects Computer Graphics
After EditingCompany
Pranabh Kumar Account Manager
Nasir Khan ProductionManager
Loveleen Raina Planner
Nasir Khan/Nandakishor Tatar Production Designer
After (A Division Of Purple Haze Motion Pictures Pvt Ltd). Special Effects/Computer Graphics
Nasir Khan Production Manager
After Editing Company
Character Design And Modeling- Nandakishor Tatar/Kamlesh Ingole/Kunal Mhabadi/Ketan Mhabadi Other Credits
Brief Explanation
Man is a filthy animal surrounded by temptations. Laced with wine, food and flesh, the back alleys of any city can turn into a night of vice and revelry. But unfortunately, his sinful indulgences can be traced back with a mere whiff. Unless, he pops in a Chlormint mouth freshener and leaves the night behind. With a unique insight and execution, this commercial plans to be breath of fresh air for the Indian man in more ways than one.