Chrysler Film Punch by @radical.media, Doner, Grosse Ile

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Punch

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Industry Cars
Media Film
Market United States
Agency @radical.media
Director Jeff Zwart
Agency Doner
Director Peter Darley Miller
Executive Creative Director Cd Steve Chavez
Creative Director Dan Willey
Art Director Rob Legato, Andrew Wright
Copywriter Sam Sefton
Producer Shannon Lords Post, Dina Oberky
Editor David Blackburn, Stewart Shevin, Ariel Quintans
Agency Grosse Ile
Released July 2010

Awards

One Show 2011
One Show Consumer Television / :30/:25 - Single Merit

Credits & Description

Category: Cars
Advertiser: CHRYSLER
Product/Service: DODGE VEHICLES
Agency: DONER
Production Company: @radical.media, Santa Monica, USA
Date of First Appearance: Nov 15 2010
Chief Creative Officer: Rob Strasberg
Executive Creative Director: Steve Chavez
Creative Director: Sam Sefton/Dan Willey
Copywriter: Sam Sefton
Art Director: Rob Legato/Andrew Wright
Agency Producer: Kris Kulas/Craig Mungons
Producer: Dina Oberky/Shannon Lords
Director: Jeff Zwart/Peter Miller
Editor: Ariel Quintans/David Blackburn/Stewart Shevin
Editing Company: Beast La
Other Credits: Effects: The Mill/Producer: Carl Walters/Vp/Brand Leader: Kerrin Kramer

English Description
It’s not often you have a chance to be part of one of the greatest comebacks of all time. Chrysler Group LLC was in the midst of a turnaround at the end of 2010. The company was gaining momentum but needed a big finish. And, that’s exactly what we gave them.

Rather than develop loud, obnoxious holiday advertisements that focused solely on sales price points, we decided to take a humorous shot at traditional holiday hoopla using the patented Dodge attitude through the use of wry and relevant humor delivered by the master of deadpan cadence, Michael C. Hall.

In “Punch,” viewers watch as two Dodge vehicles decorate a holiday tree in a way that has never been seen before – by spinning doughnuts around a giant evergreen, making a burn-out tree skirt. This visual in tandem with the sarcastic voiceover makes a holiday event spot like no other.

During a month filled with holiday clichés and event clutter, “Punch,” was able to break through the faux and hit its audience squarely on the chin. Not to mention showing the world how to decorate a Christmas tree in less than 10 seconds.