Cialis Film MUSTANG by DDB Toronto

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MUSTANG

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Industry Health & Pharmaceuticals
Media Film
Market Canada
Agency DDB Toronto
Director David Gray
Executive Creative Director Denise Rossetto, Todd Mackie
Creative Director David Ross, Paul Wallace
Art Director Bruno Bertelli, Bruno Bertelli, Sr. Art Director
Producer Tom Symes, Suzanna Allan
Editor Brian Williams
Production PosterBoy Edit
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Pharmacy Bronze

Credits & Description

Type of entry: Product & Service
Category: Pharmacy
Advertiser: LILLY CANADA
Product/Service: CIALIS
Agency: DDB CANADA/TORONTO, CANADA

Executive Creative Director: Denise Rossetto/Todd Mackie
Creative Director: David Ross/Paul Wallace
Copywriter: Copywriter/Associate Creative Directors: Matt Antonello/David Ross
Art Director: Art Director/Associate Creative Directors: Paul Riss/Paul Wallace
Agency Producer: Andrew Schulze/Marie-Pierre Toure
Producer: Tom Symes/Suzanna Allan
Director: David Gray
Editor: Brian Williams
Sound Design/Arrangement: Pirate Toronto
Post Production: Posterboy Edit
Animation: Sfx/Vfx: Axyz
Account Manager: Nicole Lupke/Sarah Thornley/Leigh Farlow
Cinematographer: Ross Richardson
Editing Company: Posterboy Edit
Other Credits: Colourist: Bill Ferwerda/Line Producer: Leanne Amos

Brief Explanation
Cialis is an erectile dysfunction medication that you take every day. It lasts a full 36 hours, which means you'll be having a lot more sex.
This ad takes a humorous look at how a father might try to create a little privacy at home by offering his son the keys to his vintage Mustang.