The Somersby Store by Fold7 Creative, Rsa Films for Somersby Cider

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The Somersby Store

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Industry Alcohol-free beer and Ciders
Media Film
Market United Kingdom
Agency Fold7 Creative
Agency Rsa Films
Creative Director Ryan Newey
Producer Garfield Kempton
Editor Joe Guest, Final Cut Uk
Production Big Buoy
Released March 2013

Credits & Description

'The Somersby Store' is a humourous ad created by Fold7, London for the UK launch of Somersby Cider. The ad parodies the excitement and anticipation around the launch of the latest tech gadgets and features a humourous play on the vernacular around digital technology, including phrases such as '16pip', '32pip', and 'lift towards the mouth and inter-face'.
The truth at the heart of the creative is Somersby's real apple credentials and a more balanced taste that will appeal to both men and women, who are equally represented in the ad.
URL: http://www.fold7.com
Media: TV
Category: Alcoholic Drinks
Agency: Fold7
Brand: Somersby
Geo: Europe, United Kingdom
Advertising Agency: Fold7, UK
Creative Director: Ryan Newey
Creatives: Rob Porteous, Dave Askwith
Account Director: Harry Sheward
Agency Producer: Sam Balderstone
Director / Production Co: Mat Kirkby / RSA Films
Producer: Garfield Kempton
Editor: Joe Guest / Final Cut
Post Production: Big Buoy
Sound Design: Gary Walker / 750mph
DoP: Magni Agustsson