|Industry||Alcohol-free beer and Ciders|
|Creative Director||Ryan Newey|
|Editor||Joe Guest, Final Cut Uk|
Credits & Description
'The Somersby Store' is a humourous ad created by Fold7, London for the UK launch of Somersby Cider. The ad parodies the excitement and anticipation around the launch of the latest tech gadgets and features a humourous play on the vernacular around digital technology, including phrases such as '16pip', '32pip', and 'lift towards the mouth and inter-face'.