CINDERELLA by MullenLowe London for Cif

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CINDERELLA

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market United Kingdom
Agency MullenLowe London
Art Director Ronald Wohlman, Keith Terry
Copywriter Mike Yee
Production Factory Films
Production Psyop
Director Eben Mears, Alex Bodman, Liane Thomas
Producer Carol Nicol Ellis, Jon Adams
Account Supervisor Rebecca Harrison, Tom Lakeman
Released October 2010

Credits & Description

Category: Household: Cleaning Products
Advertiser: UNILEVER
Product/Service: CIF KITCHEN CLEANER
Agency: LOWE LONDON
Production Company: PSYOP, New York, London, USA, UNITED KINGDOM
Production Company: FACTORY FILMS, New York, London, USA, UNITED KINGDOM
Date of First Appearance: Mar 17 2011
Executive Creative Director: Ronald Wohlman
Creative Director: Ronald Wohlman/Mike Yee
Copywriter: Mike Yee
Art Director: Ronald Wohlman/Keith Terry
Agency Producer: Ben Roberts
Account Supervisor: Rebecca Harrison/Tom Lakeman
Advertiser's Supervisor: Ana Maria Panait
Producer: Carol Nicol Ellis/Jon Adams
Director: Eben Mears/Alex and Liane
Account Manager: Aleks Dimitrijevic
Cinematographer: Simon Chaudoir
Director Of Photography: Magni Agustsson

English Description
No other well-known fairy tale is more suited to effective, effortless cleaning than everyone’s favourite, Cinderella. So for a tactical campaign to counteract Cif’s competitor’s activity in Latin America – it seemed like the perfect fit.